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Auro Hotels opens AC Hotel by Marriott – Greenville Downtown


04.30.2021 | jhope

Auro Hotels opens AC Hotel by Marriott – Greenville Downtown

GREENVILLE, S.C. – Auro Hotels is pleased to announce the opening of its AC Hotel by Marriott Greenville Downtown located at the corner of Main and Broad streets in the heart of Greenville, SC. The eight-story hotel features 196 guest rooms and suites, seven distinct food and beverage concepts, nearly 29,000 square feet of meeting and event space, and a private collection of art featuring more than 100 works by 35 local artists.

Auro Hotels also celebrates the opening of the first of the hotel’s seven food and beverage concepts, Paloma, a Mediterranean-inspired tapas bar located on the ground floor with indoor and outdoor dining. The space is separated by a NanaWall that opens to chic tables with white umbrellas for al fresco dining. Auro Hotels will debut its additional food and beverage concepts located throughout the project this April including Juniper, the 16,000 square-foot rooftop space with multiple high-energy dining zones, as well as The Press Room, a modern speakeasy that will provide an intimate cocktail bar experience.

“The opening of the AC Hotel Greenville Downtown and Paloma marks an exciting milestone for Auro Hotels,” said DJ Rama, president and chief executive officer. “This project is a once-in-a-lifetime opportunity due to its location, scale, level of detail and amenities, as well as a unique opportunity to celebrate our hometown of Greenville. The hotel, along with the thoughtfully-curated food and beverage concepts, will be treasured by visitors and the local community for generations.”

The AC Hotel Greenville Downtown is anchored by six pillars including textile mills, the art scene, bygone spaces, nature and mountains, community and The Greenville News, whose offices were previously located on the site. The destination and beloved local area have inspired the look and feel of the property and its seven restaurants and bars: Juniper, The Secret Garden, Fire Box, The Press Room, Paloma, Social Burger and AC Kitchen. Design elements that reference Greenville include a dramatic metal mesh curtain suspended above the bar in Paloma nodding to The Peace Center as well as the entrance to The Press Room, which will incorporate cherished relics from The Greenville News archives. The hotel’s robust art collection beautifully complements the modern design and features works by both emerging and established artists in a range of mediums and styles.

According to general manager John Deck, “Auro Hotels has created an unparalleled product that will be led by a very talented team that shares a passion for hospitality and the city of Greenville, and together, we are pleased to open our doors to visitors and local residents. In addition to being Greenville’s newest hotel, we look forward to becoming one of its top

destinations for dining and entertainment, meetings and events, and weddings. The future of this project, with Greenville as its backdrop, is very bright.”

In addition to the AC Hotel Greenville Downtown, Auro Hotels operates the nearby Hyatt Regency Downtown as well as the Residence Inn by Marriott Greenville Downtown and the SpringHill Suites by Marriott Greenville Downtown. For more information on the AC Hotel Greenville Downtown, follow @ACHotelGreenville on Instagram and Facebook. To learn more about Paloma, follow @paloma.gvl.

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